Domain Warm-Up

Objective: Build a strong sender reputation to ensure maximum email deliverability.

Steps:

1. Set Up Email Authentication

   • Configure SPF, DKIM, and DMARC records.

   • Use tools like MXToolbox to verify your settings.

   • Watch this helpful video: How to Set Up SPF and DKIM.

     
     

2. Start with a New Domain

   • Purchase a new domain from providers such as GoDaddy or Namecheap.

   • Ensure the domain closely resembles your main business domain to maintain brand consistency.

     
     

3. Create a Professional Email Address

   • Set up an email like outreach@yourdomain.com to use with your new domain.

     
     

4. Gradually Increase Email Volume

   • Start by sending just a few emails daily, gradually scaling to your desired volume over several weeks.

     
     

5. Engage Warm Contacts First

   • Begin with emails to colleagues, friends, or business contacts who are likely to engage with your messages.

     
     

6. Monitor Your Sender Score

   • Regularly check your sender score at SenderScore.org to ensure email health.

Best Practices for Cold Emailing

Objective: Create engaging and compliant cold emails that drive responses.

Steps:

1. Crafting the Email

   • Write an attention-grabbing subject line.

   • Personalize the email body for each recipient.

   • Keep your message concise with a clear call to action (CTA).

   • Watch this video for tips: Writing Cold Emails That Get Responses.

     
     

2. Ensure Compliance

   • Include your physical address and an unsubscribe link.

   • Familiarize yourself with relevant email laws, such as CAN-SPAM.

     
     

3. Test Your Emails

   • A/B test subject lines, content, and CTAs to optimize performance.

   • Use tools like Mail-Tester to identify spam triggers.

Campaign Management

Objective: Efficiently plan, execute, and oversee cold email campaigns.

Steps:

1. Choose the Right Platform

   • Select a platform like Hunter Campaigns or Lemlist that suits your needs.

   • Ensure it offers features like CRM integration and analytics.

2. Build and Maintain Your Email List

   • Use tools like Hunter.io to gather email addresses.

   • Regularly clean your list to maintain high deliverability.

3. Schedule Your Emails

   • Send emails at times when recipients are most likely to read them.

   • Use scheduling tools available within your chosen platform.

4. Set Up Follow-Ups

   • Automate follow-up sequences for non-responders to maximize engagement.

Metrics and KPIs

Objective: Measure the effectiveness of your cold email campaigns to refine and improve them.

Key Metrics:

• Delivery Rate: Aim for above 95%. Use tools like Google Postmaster Tools for tracking.

• Open Rate: Strive for 15-25%, depending on the industry.

• Click-Through Rate (CTR): Target above 2%.

• Response Rate: Aim for at least 10%.

• Conversion Rate: Varies based on your campaign goals.

Regular Review: After each campaign, analyze these metrics and adjust your tactics as needed.

Platforms for Cold Emailing

• Email Finding Tools: Hunter.io, Voila Norbert

• Email Verification Tools: NeverBounce, ZeroBounce

• Cold Email Platforms: Hunter Campaigns, Lemlist, MailShake

• CRM Integration: HubSpot, Salesforce

• Analytics and Reporting: Google Analytics, platform-specific reporting tools

Final Notes

1. Documentation: Keep detailed records of all campaigns.

2. Continuous Learning: Stay up to date with email marketing best practices.

3. Feedback Loop: Regularly update your processes based on team feedback.

Video Resources:

• Domain Warm-Up

• Cold Emailing Tips

• Managing a Cold Email Campaign

• Email Marketing Metrics